BUSINESS MODELS IN STARTUP GROWTH FORECASTING
DOI:
https://doi.org/10.5281/zenodo.10814232Keywords:
start-up, innovations, business model, business plan, investment, ecosystem, financial projectionAbstract
A start-up is the IT industry specific form of commercial enterprise with its own peculiarities not observed in other forms of business ventures. Hands-on purposes require a toolset for start-up growth modelling and forecasting as well as for their evaluation; business models belong to such tools. Advantages of business modelling is not always obvious to start-up founders, up to the moment when it becomes a part of requirements from investors. A form that allows quick modelling greatly simplifies evaluation and triage of start-ups by investors and thus can become one of formatting factors for regional or national start-up ecosystems in Ukraine. Based on the recent publications this research offers an example of a business model and suggests several key aspects for more practical application of business modelling for the sake of start-up growth forecasting, including expression of main milestones in the financial projection.
References
Faster Capital. Creating an Economic Model for Your Startup, 2023. [Online]. URL: http://surl.li/rncpm. Accessed: 15.12.2023.
M.Kravchenko, V.Sydorchuk, “Practical approaches to business modeling of innovation projects”, Economic Scope, 160, 65-72, 2020. [Online]. URL: http://surl.li/rncvi. Accessed: 15.12.2023. (In Ukranian).
Faster Capital. Create a business model that will win over investors, 2023. [Online]. URL: http://surl.li/rncwg. Accessed: 15.12.2023.
D.Pereira. Twitter Business Model. The Business Model Analyst, 2023. [Online]. URL: http://surl.li/rncxx. Accessed: 15.12.2023.
B.Waters. Create an Economic Model, 2021. [Online]. URL: http://surl.li/rndcz. Accessed: 15.12.2023.
T.Sak, N.Hrytsiuk, “Start-up business model: essence, types and opportunities for application”, Scientific Bulletin of Polissia, 1(24), 93-107, 2022. [Online]. URL: http://surl.li/rndex. Accessed: 15.12.2023. (In Ukranian).
W.Kenton. Lean Startup: Defined, How It Differs From a Traditional Business, 2022. [Online]. URL: http://surl.li/rndhg. Accessed: 15.12.2023.
A.Ghezzi, A.Cavallaro, A.Rangone, R.Balocco, “A Comparative Study on the Impact of Business Model Design & Lean Startup Approach versus Traditional Business Plan on Mobile Startups Performance”, ICEIS 2015 - 17th International Conference on Enterprise Information Systems, vol. 3, 196-203, 2015. [Online]. URL: http://surl.li/rndlb. Accessed: 15.12.2023.
A. Ghezzi, How Entrepreneurs make sense of Lean Startup Approaches. Business Models as cognitive lenses to generate Fast and Frugal Heuristics. Technological Forecasting and Social Change, vol. 161, 2020. [Online]. URL: http://surl.li/rndok. Accessed: 15.12.2023.
B.Marcinkowski, B.Gawin, “Data-driven business model development – insights from the facility management industry". Journal of Facilities Management, vol. 19 No. 2, pp. 129-149, 2021. [Online]. URL: http://surl.li/rndrz. Accessed: 15.12.2023.
Google. Introduction to analysis and business intelligence tools. [Online]. URL: http://surl.li/rndtv. Accessed: 15.12.2023.
Microsoft. What to ask about business intelligence tools. [Online]. URL: http://surl.li/rndvr. Accessed: 15.12.2023.
Amazon QuickSight. [Online]. URL: http://surl.li/rndww. Accessed: 15.12.2023.
D. Sjödin, V.Parida, M.Palmié, J.Wincent, “How AI capabilities enable business model innovation: Scaling AI through co-evolutionary processes and feedback loops”, Journal of Business Research, vol. 134, 574-587. 2021. [Online]. URL: http://surl.li/rneac. Accessed: 15.12.2023.
M.Kamariotou, F.Kitsios, “Bringing Digital Innovation Strategies and Entrepreneurship: The Business Model Canvas in Open Data Ecosystem and Startups”, Future Internet, vol.14(5), 127. 2022. [Online]. URL: http://surl.li/rneby. Accessed: 15.12.2023.
G.Harrison. The API economy vs. the forces of chaos, 2021. [Online]. URL: http://surl.li/rnefw. Accessed: 15.12.2023.
A.Balaganski. The Dark Side of the API Economy, 2019. [Online]. URL: http://surl.li/rnelo. Accessed: 15.12.2023.
Faster Capital. How To Create A Financial Model For A Blockchain startup, 2023. [Online]. URL: http://surl.li/rneni. Accessed: 15.12.2023.
D.Marikyan, S.Papagiannidis, O.F.Rana, R.Ranjan, “Blockchain: A business model innovation analysis”, Digital Business, vol. 2, iss. 2, 2022. [Online]. URL: http://surl.li/rneqm. Accessed: 15.12.2023.
Downloads
Published
Issue
Section
License
Copyright (c) 2024 Yakiv (Jacob) Baytelman
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
