BUSINESS MODELS IN STARTUP GROWTH FORECASTING

Authors

DOI:

https://doi.org/10.31474/2786-9024/v1i1(33).299780

Keywords:

start-up, innovations, business model, business plan, investment, ecosystem, financial projection

Abstract

A start-up is the IT industry specific form of commercial enterprise with its own peculiarities not observed in other forms of business ventures. Hands-on purposes require a toolset for start-up growth modelling and forecasting as well as for their evaluation; business models belong to such tools. Advantages of business modelling is not always obvious to start-up founders, up to the moment when it becomes a part of requirements from investors. A form that allows quick modelling greatly simplifies evaluation and triage of start-ups by investors and thus can become one of formatting factors for regional or national start-up ecosystems in Ukraine. Based on the recent publications this research offers an example of a business model and suggests several key aspects for more practical application of business modelling for the sake of start-up growth forecasting, including expression of main milestones in the financial projection.

Author Biography

Yakiv (Jacob) Baytelman, Donetsk National Technical University

Master's student of the Department of Automation and Telecommunications of DonNTU

References

Faster Capital. Creating an Economic Model for Your Startup, 2023. [Online]. URL: http://surl.li/rncpm. Accessed: 15.12.2023.

M.Kravchenko, V.Sydorchuk, “Practical approaches to business modeling of innovation projects”, Economic Scope, 160, 65-72, 2020. [Online]. URL: http://surl.li/rncvi. Accessed: 15.12.2023. (In Ukranian).

Faster Capital. Create a business model that will win over investors, 2023. [Online]. URL: http://surl.li/rncwg. Accessed: 15.12.2023.

D.Pereira. Twitter Business Model. The Business Model Analyst, 2023. [Online]. URL: http://surl.li/rncxx. Accessed: 15.12.2023.

B.Waters. Create an Economic Model, 2021. [Online]. URL: http://surl.li/rndcz. Accessed: 15.12.2023.

T.Sak, N.Hrytsiuk, “Start-up business model: essence, types and opportunities for application”, Scientific Bulletin of Polissia, 1(24), 93-107, 2022. [Online]. URL: http://surl.li/rndex. Accessed: 15.12.2023. (In Ukranian).

W.Kenton. Lean Startup: Defined, How It Differs From a Traditional Business, 2022. [Online]. URL: http://surl.li/rndhg. Accessed: 15.12.2023.

A.Ghezzi, A.Cavallaro, A.Rangone, R.Balocco, “A Comparative Study on the Impact of Business Model Design & Lean Startup Approach versus Traditional Business Plan on Mobile Startups Performance”, ICEIS 2015 - 17th International Conference on Enterprise Information Systems, vol. 3, 196-203, 2015. [Online]. URL: http://surl.li/rndlb. Accessed: 15.12.2023.

A. Ghezzi, How Entrepreneurs make sense of Lean Startup Approaches. Business Models as cognitive lenses to generate Fast and Frugal Heuristics. Technological Forecasting and Social Change, vol. 161, 2020. [Online]. URL: http://surl.li/rndok. Accessed: 15.12.2023.

B.Marcinkowski, B.Gawin, “Data-driven business model development – insights from the facility management industry". Journal of Facilities Management, vol. 19 No. 2, pp. 129-149, 2021. [Online]. URL: http://surl.li/rndrz. Accessed: 15.12.2023.

Google. Introduction to analysis and business intelligence tools. [Online]. URL: http://surl.li/rndtv. Accessed: 15.12.2023.

Microsoft. What to ask about business intelligence tools. [Online]. URL: http://surl.li/rndvr. Accessed: 15.12.2023.

Amazon QuickSight. [Online]. URL: http://surl.li/rndww. Accessed: 15.12.2023.

D. Sjödin, V.Parida, M.Palmié, J.Wincent, “How AI capabilities enable business model innovation: Scaling AI through co-evolutionary processes and feedback loops”, Journal of Business Research, vol. 134, 574-587. 2021. [Online]. URL: http://surl.li/rneac. Accessed: 15.12.2023.

M.Kamariotou, F.Kitsios, “Bringing Digital Innovation Strategies and Entrepreneurship: The Business Model Canvas in Open Data Ecosystem and Startups”, Future Internet, vol.14(5), 127. 2022. [Online]. URL: http://surl.li/rneby. Accessed: 15.12.2023.

G.Harrison. The API economy vs. the forces of chaos, 2021. [Online]. URL: http://surl.li/rnefw. Accessed: 15.12.2023.

A.Balaganski. The Dark Side of the API Economy, 2019. [Online]. URL: http://surl.li/rnelo. Accessed: 15.12.2023.

Faster Capital. How To Create A Financial Model For A Blockchain startup, 2023. [Online]. URL: http://surl.li/rneni. Accessed: 15.12.2023.

D.Marikyan, S.Papagiannidis, O.F.Rana, R.Ranjan, “Blockchain: A business model innovation analysis”, Digital Business, vol. 2, iss. 2, 2022. [Online]. URL: http://surl.li/rneqm. Accessed: 15.12.2023.

Downloads

Published

2024-03-28

How to Cite

Baytelman, Y. (Jacob). (2024). BUSINESS MODELS IN STARTUP GROWTH FORECASTING. Scientific Papers of Donetsk National Technical University. Series: “Computer Engineering and Automation", 1(1(33), 47–55. https://doi.org/10.31474/2786-9024/v1i1(33).299780

Issue

Section

General issues of informatics